Make it stand out.
It all begins with an idea. Maybe you
What is Nose-Centric?
Nose-Centric Dog Training and Rehabilitation is a dog training methodology that optimizes a dog’s natural behaviors to promote healing, recovery from fear, and reduce reactivity.
Why did you invent nose-centric Dog Training and Rehabilitation?
Even though a dog’s sense of smell is a dog’s main sense, very few dog training methods utilize a dog’s natural behaviors, including sniffing, to improve behavior. So , I developed a unique method of doing just this called “Nose-Centric™ Dog Training and Rehabilitation.” This method takes the dog’s sense of smell from overlooked to the forefront of training and rehabilitation. After watching, studying, rehabilitating, and training dogs for 15 years, I have learned that utilizing a dog’s sense of smell can improve confidence, attentiveness, and positive behavior while reducing reactivity. We can also form deeper, trusting connections with our dogs by speaking their language of sniffing.
Nose-Centric™ Dog Training and Rehabilitation is all about using a dog’s natural sniffing behavior as a reward. In humans, inhaling through the nose calms the vagus nervous system, helping to maintain a state of calm and prevent the activation of the fight-or-flight response, which is associated with stress hormones[i]. For dogs, sniffing can increase optimism and enhance their quality of life.[ii] In mice, sniffing stimulates the release of dopamine, a key neurotransmitter in the brain's reward system, linked to motivation and exploration[iii] Oddly, the olfactory system of a dog has not been studied much. But in 2022, it was found the olfactory pathways in dogs extend to various regions of their brains, way more extensively than human’s olfactory system, though scientists do not fully understand the significance of this connectivity.
Isn’t Nose-Centric™ just letting a dog sniff or do nose work?
No. Nose-centric requires the human to be involved and pro-active in this process.
[i] Zaccaro, Andrea etal. Neural Correlates of Non-ordinary States of Consciousness in Pranayama Practitioners: The Role of Slow Nasal Breathing, Frontiers in Systems Neuroscience (2022) https://doi.org/10.3389/fnsys.2022.803904
[ii] Duranton C, Horowitz A, Let me sniff! Nosework Induces Positive Judgment Bias in Pet Dogs, Applied Animal Behaviour Science (2018), https://doi.org/10.1016/j.applanim.2018.12.009
[iii] Johnson, Natalie et. Al. Sniffing is Initiated by the Actions of Dopamine on Ventral 1 Striatum Neuronsdoi: https://doi.org/10.1101/2024.02.19.581052

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace